It should be a breadmaker and a technology shop was quickly found. Who finds nothing, neither buys shop operators invest a lot of work and money to entice search engine users in their online stores. Often provide there then but rigid and inefficient product search for that just gained interested parties frustrated again from thence draw. Studies have shown that more than half of the visitors of an online shop immediately use the product search without previously to look at the page itself. Stupid so if this important sales tool failed. And the obstacles there are many: prevent typos or misspellings, wrong choice of words, synonyms or composite terms that potential customers will find existing products actually. But even if the search finds too much, this may be fatal for the purchase, as shown in the following example: the “almost already customer” put their request directly into the search box of the shop: “bread – maker”. The result: ‘zero hit!’ But the lady did not give up and finally simply tried “bread”.
Actually found the searcher of the shops of now Breadmaker but unfortunately the customer not found out. If the first three pages of search output showed lists of ‘Bread’ manufactured devices. And further, the disappointed visitor no longer flipped. Why only so many Web merchants to invest in the acquisition of customers via search engines, which allow to stand but then visitors locked to via Google & co. when searching for items in the rain? One reason for this lies in the lack of knowledge of the possibilities and internal shop search functions. Education now offers a free white paper from Shopanbieter.de. It explains to what extent shop operators have in their own hands, to ensure where the limits of the standard can be used for good search results. This is worth a small survey of shop operators pointed out recently: it reported average sales increases between 15% and 30% after the introduction of intelligent search functions, where not only the conversion rate, but also the shopping cart values were positively affected. The You get known correct, easy-to-fit OnlineShop bestseller on the free CD-ROM of the 6-star “like a sore on the Internet”. Their sales will increase rapidly with the book and the online shop.