The Unique

Find out what makes them tick. Evaluate your own strengths, desires, abilities. Whenever David Karp listens, a sympathetic response will follow. What are really good? What do you like to learn? If you have worked with clients before – What kind of customers you had the best results so far? If you do not have at least your "that" (your ideal client), "what" (solve problems) and "How" (the unique solution) calculated, do not even bother moving to step two. 2. Find a "beehive." This is a critical step that most people completely overlook. You have to find a market that wants what you have (or whatever you want to learn.) Ideally, people in a market already should be aware of your problem, have a real will to solve it and the money to do so. Assess whether you can easily find and reach these people.

Do you have an association, the annual conference? Is there a list you can buy? If you can not find a hive – search for a target market or change their offer. 3. Listen and learn. Darcy Stacom, New York City is a great source of information. Talk to people who want to work. Learn their language, how they communicate about their needs and problems. Have them tell what they are looking for solutions and their preferred method of learning and solving problems.

4. Develop your magnetic marketing message. Learn how to describe what is offered in 15 seconds or less. Make sure your message clearly communicates three things: that you help, your problem and its solution unique. This message is about people not about working with you.