Team of gernBotschaft left burning nothing on the spin in the Switzerland Furth/Lucerne – meaning the unconditional reliability of fire protection system for a sensitive buildings such as a training centre or a hospital? And how does the functionality of this system show, without any technical delicious of developer dominate the representation? These are questions that move Nicole Hodel. At Siemens, it is responsible for the marketing communication of fire protection systems. Annick Luther has answers to these questions. And it puts your answers on the move in the film. When it comes to gernBotschaft in scene to put product lines and services by customers, launches Director Annick Luther with a keen sense for the right image and a precise plan of turning on the set. Each set must match camerawork, suspense, music, cut.
Every detail counts. Annick Luther observed precisely, selected, interpreted, inspired. Each film brings new challenges every experience inspires the next production, “explains “she and adds that each single rotation is one thing above all: crafts”. But before the craft, organizational talent is in demand. Annick Luther here relies on the support of producer Ceyda Farenski and Assistant Director Gloria Dasch. The two colleagues from the gernBotschaft obtain permits, book the camera team, secure the arrival and departure, hotel rooms and catering for the entire crew.
Again and again by the gernTeam content and imagery with the principal polled and ideas checked on their feasibility. Later, the speaker texts are written. The Director focuses mainly on the elaboration of the storyboards, a kind of drawing version of the script. Frame by frame the settings for the staging of the complex fire protection system on Annick Luther’s desk outlined, before she travels to Lucerne, to manage the production: the Tinker develops your workpiece. Off – camera sound off – and: Please! “.” This command starts the first scene.