The Knight Felix Ramiro fashion chain starts the year inaugurating its first franchise, specifically in Villarobledo, town located north-west of the province of Albacete. The entrepreneur who has started this new career is Teresa field Felipe, who lives more than 20 years in Villarrobledo, and takes a lifetime in the sector of textile, with an own workshop and also runs a shop for women. The truth is that man, had never touched fashion and in particular bridal fashion, but the concept of Felix Ramiro found me very attractive and believe there is a significant demand in my city. It is the only franchise that offers integral to man fashion, has 8 lines of business, ranging from casual fashion to bridal fashion designer Felix Ramiro is considered among the first 5 Spanish firms in fashion for ceremonies recognized by the general public, explains Teresa. The premises is located in Calle Alique, 4 corner voyage Martinez of La Mancha city and has 126 m2 divided into a bridal area, an area of tailoring and shirting to measure, a paragraph of casual fashion, another of plug-ins and a zone with a new line for dressing the man, every day in their professional fields and celebrations at competitive prices (fashion for executives: from 139 costumes, shirts from 39, and neckties from 12). We have immediately taken the philosophy of Felix Ramiro since we’ve had a person of the central forming to the store manager and a dependent during 15 days, where we have been taught whole methodology of sales of products, attention to the customer and how to bring a tent, says Teresa. Felix Ramiro is dump this new year to publicize your brand and search in the franchise system have a presence throughout the national territory; Under the brand name Felix Ramiro the potential investor benefit of many advantages over a trade traditional retail as having a single provider, who provides a wide range of commercial network Logistics, simplifying the day-to-day management of the store, maintain a competitive product cost, obtaining savings and affecting the final price to the customer, in addition to more than 20 years in the market in all areas (designs, manufacture, sale) of fashion for the Knight, explains Miguel angel Ramiro, son of the founder and director of brand expansion.
Felix Ramiro expansion plans go through inaugurate another three in 2012. Preference zones are Madrid, especially in the capital and the South, and populations of at least 50,000 inhabitants in Castile – La Mancha, Andalusia and Catalonia. Something that is feasible, even despite the current economic crisis, with a potential market which only weddings exceeds the figure of 190,000 a year, and the backing of a firm dedicated to achieving the full satisfaction of its customers. Information corporate Felix Ramiro is very well positioned for more than two decades in the sector of fashion and masculine design, achieving market leadership of the tailoring & bridal fashion in their areas of influence. Stores are different spaces of fashion where they have a common denominator: the style and elegance. Bright but warm spaces, an exhibition of product clear and defined, a rational space usage to prioritize the operational and, above all, a cost of implementation adjusted are essential characteristics. They currently have 4 own units from which have been unable to verify the feasibility of the model.